Rhetoric: The Art of Speech & Persuasion

1st Meeting 02.05.23

Part One: What Makes a Speech Effective?

• First Impressions
• Opening Sentences
• Self-Presentations
• What is Rhetoric?
• Ethos-Logos-Pathos
• Personal Communication Profile
• Nonverbal Bridges: Body language, Eyes, Voice
• Dealing with Fear & Strengthening our Courage Muscle

Part Two: Beyond Words

• Exercise 1: Self-Presentations
• Analysis & Personal Feedback
• Hand Gestures & Holding-on Positions
• Personal & Micro Gestures
• Greetings
• Gender Differences
• Israeli-American Cultural Differences

2nd Meeting 09.05.23

Part One: Writing & Storytelling

• Writing is Re-Writing
• The Most Common Israeli Mistakes in English
• Tell The Truth
• Target Audience & Setting
• The House of Messages: Premise, Key Messages & Motivations
• Storytelling & Sound Bites Techniques
• The Art of Reduction
• The Attention Curve
• Time Frames
• Exercise 2: One minute presentations

Part Two: The Voice

• Hear-Hear-Feel-Feel: Vocal First Impressions

• Voice analysis

• Connections between Words & Voice

• Non Words & Belittling Words
• Professional Jargon

• Phone, Radio, Podcasts
• Interpersonal Communication

• The Art of Listening

3rd Meeting 16.05.23  SPECtrum of Rhetoric

• Rhetoric Profile vs. Cognitive Profile

• Connections between Intelligences, Verbal & Nonverbal Messages
• Recognizing & Motivating Emotions
• The SPECtrum theory & the House of Messages
• Dealing with Conflicts, Objections, Surprises & Disturbances

4th Meeting 23.05.23 Winning Presentations

• The PPP disease and the TTT medicine

• Research: Personal experience, Case Studies, Statistics, Graphs, Visuals

• Do’s & Don’t’s: Organization, Structure, Content, Style & Language
• Design Secrets & Tools for Building Effectively Power Points
• How to Increase Attention Level?
• Using Props
• Practicing & Preparing

5th Meeting 30.05.23 Media Training

• Camera Language Secrets
• Body language & the Camera
• Tips & Tools to Enhance TV Performance
• Dealing with Difficult Questions under Time Limits
• Attire, Hair and Props

6th Meeting 06.06.23 Multi-Cultural Communication

• Communication in the New Media Era Around the World
• Nonverbal Communication
• Body Language & Business
• Gratitude, Politeness & Agreement
• Embarrassment, Time Rules & Personal Space
• Proper Planning & Preparations
• E-mail Rules

7th Meeting Festive 13.06.23 Filmed End Party

During the end party we’ll celebrate your three minute presentations and film you.

Good Luck!